A Case Study / Digital Marketing
Eyewear For Your Lifestyle
Urban Eyewear is a local Optometrist & Eyewear Store located at 379 Main St. in Thunder Bay, Ontario. In August 2023, we began working with Urban Eyewear developing their brand’s online presence through high quality, organic & paid Social Media advertising.
Social Media
We work with Urban Eyewear to help manage their Social Media platforms from both an organic & paid advertising standpoint.
Photography
We coordinate photoshoots with real, local clientele who wear Urban Eyewear frames & lenses to create authentic connections.
Videography
To supplement our organic Social Media strategies, we capture high quality, engaging video content that drives traffic & engagement.
Web Design
We continue to help Urban Eyewear build and grow on all platforms to create seamless, end to end user experiences.
The Challenge
The Optometry & Eyewear Industry is unique in so many ways. Not only is Urban Eyewear a cornerstone for the health and wellness of their clients, it is a discovery of oneself personality, style, and expression.
Capturing both the eye health, and style & expression aspects of Urban Eyewear through Digital Marketing & Social Media creates a unique challenge.
The Solution
Ultimately, it came down to two components: prioritizing eye health, and the lifestyle of each client. This led us down the path of flag posting two separate but equally sharp edges of our messaging strategy: “We Prioritize Your Eyes”, and “Eyewear For Your Lifestyle”. These two messages were to become the cornerstone for Urban Eyewear’s Digital Marketing strategies.
The Results
We researched the Optometry Industry rigorously to establish goals, create benchmarks, and exceed expectations. This, paired with high quality, eye catching supporting graphics, we succeeded in exceeding those expectations, setting Urban Eyewear apart from it’s competitors as Thunder Bay’s #1 Optometrist & Eyewear Store.
- 9.45%
Google Ads
Click Through Rating
- $0.97
Google Ads
Cost Per Click
- 8,279
Google Ads
Total Impressions
- 782
Google Ads
Total Clicks
- 1.8%
Meta Ads
Click Through Rating
- $0.32
Meta Ads
Cost Per Click
- 125,856
Meta Ads
Total Impressions
- 2,263
Meta Ads
Total Clicks
Custom Photography
Creating your own creative assets is as important as anything when it comes to digital marketing. Stock photography and videography has a time and place, for your brand, we believe that by far and away, the best way to support any campaign is with original and creative assets.
Social Media Graphics
Creating high quality, engaging graphics is an important part of strong organic Social Media management. It’s important to create a dynamic, adaptive strategy so that you are continuously pivoting as needed. Below are a few examples of some of the creative assets that we’ve created for Urban Eyewear’s Social Media Platforms in 2023-2024.
![Urban Eyewear Social [Recovered]-08](https://reactnorth.ca/wp-content/uploads/2024/04/Urban-Eyewear-Social-Recovered-08.png)
![Urban Eyewear Social [Recovered]-20](https://reactnorth.ca/wp-content/uploads/2024/04/Urban-Eyewear-Social-Recovered-20.png)
Let's Chat!
With our expertise in digital marketing and website development, we’ll help you create an impactful online presence. Let us craft effective strategies to drive traffic, engage customers, and increase conversions.