A Case Study / Digital Marketing
Make a Difference Campaign
George Jeffrey Children’s Centre (GJCC) is a paediatric health facility in Thunder Bay, Ontario providing occupational therapy, physiotherapy, speech-language pathology, social work, recreation, and behaviour support services to children and youth with physical, communication and developmental needs. In August, 2023, we began working with George Jeffrey Children’s Centre to help promote open board of director’s positions with Meta & LinkedIn campaign strategies.
Social Media
We work with the centre to help manage their Social Media platforms from both an organic & paid advertising standpoint.
Photography
We coordinate photoshoots to capture special events at the centre to showcase all of the wonderful work happening at GJCC.
Videography
We capture high quality, engaging video content to help highlight GJCC’s contributions to the community.
Web Design
We help GJCC build new web forms and pages to help create the proper, trackable funnels for campaign delivery.
The Challenge
George Jeffrey Children’s Centre is a unique paediatric health facility that provides special programs and support for families that have children with a wide spectrum of developmental challenges.
Capturing a day in the life as an employee and board member at George Jeffrey Children’s Centre requires a delicate, research-focused approach that poses a unique challenge.
The Solution
The best way to attract potential board member’s to George Jeffrey Children’s Centre was to explain the UVP (Unique Value Proposition) to prospective board members through authentic photography and tailored messaging that encompasses a balance of passion and pragmatism.
For most volunteer board members, we knew that these individuals are willing and ready to help improve children’s lives because they are passionate about it, and we also knew that other’s with specific skillsets may be looking for opportunities to express those skillsets in a pragmatic way.
The Results
To succeed, we had to think, act, and talk like a board member. By researching terchiary industries to George Jeffrey Children’s Centre, and establish clear messages that speak with both passion and pragmatism, we were able to successfully recruit board members on George Jeffrey Children’s Centre board of directors.
Through the Make A Difference Campaign, George Jeffrey Children’s Centre collected 50 submissions from local professionals looking to seek a position on GJCC’s board of directors.
- 0.45%
LinkedIn Ads
Click Through Rating
- $1.20
LinkedIn Ads
Cost Per Click
- 79,590
LinkedIn Ads
Total Impressions
- 361
LinkedIn Ads
Total Clicks
- 0.85%
Meta Ads
Click Through Rating
- $0.47
Meta Ads
Cost Per Click
- 183,744
Meta Ads
Total Impressions
- 1,559
Meta Ads
Total Clicks
Recruitment
Our recruitment campaigns include multiple Ad Sets within each campaign that vary in graphics, messaging, format, and placement. When we run campaigns, we don’t just create one Ad, we create a cohesive campaign that delivers at every important touchpoint along the way.
Working at George Jeffrey Children's Centre
In June 2024, we helped George Jeffrey Children’s Centre create a recruitment video that touched on what it’s like to work at George Jeffrey Children’s Centre, the benefits and incentives of both working at the centre, and living in Thunder Bay. This video became cornerstone content in following national recruitment campaigns.
Custom Photography
Creating your own creative assets is as important as anything when it comes to digital marketing. Stock photography and videography has a time and place, for your brand, we believe that by far and away, the best way to support any campaign is with original and creative assets.
Social Media Graphics
Creating high quality, engaging graphics is an important part of strong organic Social Media management. It’s important to create a dynamic, adaptive strategy so that you are continuously pivoting as needed. Below are a few examples of some of the creative assets that we’ve created for George Jeffrey Children’s Centre’s Social Media Platforms in 2023-2024.
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